Rukru (pronounced roo-crew) is a new brand based out of L.A. who simply “Respect The Trade”. And oh, don’t they do it so beautifully? With the recent release of their premier line it’s apparent these cats are not fucking around. In a growing culture, and in an extremely saturated city, full of prospective newborn brands, making a name for yourself and your brand becomes much harder. Regardless, Rukru comes out of the corner swinging. putting quality and design before revenue: a great message, dope designs, and a drive to reach the top-Rukru has all the tools it takes to make that name shine above the rest, and to make that name respected throughout the streetwear world. Summer 2010 line is available now through their Online shop, and be sure to check out their Blog. More photos after the jump…